St John Ambulance Australia have over 1,500 paid employees and over 9,140 volunteers. In 2019 Diviv helped their corporate communications team by creating Beats, a scalable communications platform to engage their workforce.
St John were sending out a bi-monthly newsletter to their 5000 fulltime and volunteer employees. This required lengthy editorial time working through the staff generated news stories communicated over email not to mention the production costs of designing a layout which was then delivered in a PDF format.
Based on email analytics their engagement levels were extremely low, it was clear the corporate communications team required a simpler way to reach their staff and one that didn’t require the same time costs as the PDF and email solution.
Our team presented the idea of using a web application / microsite to present their bi-monthly newsletter releases allowing the use of multimedia (Video, Audio, Podcasts etc.). Our creative team suggested the use of a news upload form which automatically put news items into a draft format along with required fields ready for easy editorial modification and approval.
Diviv also built a managerial preview which allows bi-monthly releases to be reviewed and approved before the next release was published. Our team also used category tagging and built custom personalised suggestions based on any of the articles being viewed and presented them in the right-hand margin for ease of navigation.