Great UX design makes an app easy and pleasant to use and as a result, increases customer satisfaction which improves your bottom line.
UX stands for ‘User experience’ and is the design process to create products that are meaningful and relevant for users. Essentially, a user experience is a person’s emotions and attitude towards using a product, system or service. It’s about how a user feels when using it.
Let’s take a look at the benefits of good UX design
UX KPIs translate the success factors of your project, department or company into numbers, bringing successes and failures to light.
KPIs help you communicate your UX issues and the associated strategic goals more successfully to the relevant decision makers in your company.
Just like planning a journey, you should first find out exactly where you are located before attempting to navigate to a destination.
We offer a series of workshops and innovation games to help better understand customers, and in doing so solve a variety of problems associated with creating innovative products and services.
Personas are a tool to characterise your target users to make better product decisions. A workshop is a great way to encourage your stakeholders to think about user needs effectively instead of thinking about solutions first.
Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps.
Ethnographic research is a qualitative method where researchers observe and/or interact with a study’s participants in their real-life environment.
Card sorting gives you insight into how people conceptualise, group and label ideas, enabling you to make confident, informed information architecture decisions.
Creating breakthrough products through collaborative play
Your customers describe the most important artefacts produced by your system to you and other customers.
Customers collaboratively describe when, how and where they use your product.
Customers work in small teams to shape the evolution of your products and services.
Discover hidden needs by carefully observing what customers actually do with your product.
Customers work individually or in small teams to create and sell their ideal product.
Create empathy for the customer experience by doing the job of a customer.
Customers identify their biggest pain points with your products and services.
Customers work together to purchase their most desired features.
Customers negotiate the relative importance of such things as product features, market requirements and product benefits.
Customers work individually or in small teams to create vivid pictures of how your products and services fit into their world.
Customers provide feedback on the outrageous features to establish what is truely essential.
Understand your customers definition of success by seeing how they shape their future.