UX STRATEGY

Great UX design makes an app easy and pleasant to use and as a result, increases customer satisfaction which improves your bottom line.

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REMOTE WORKSHOPS

We provide innovative solutions to facilitate all workshops online.

What is UX?

UX stands for ‘User experience’ and is the design process to create products that are meaningful and relevant for users. Essentially, a user experience is a person’s emotions and attitude towards using a product, system or service. It’s about how a user feels when using it.

What is UI?

UI stands for ‘user interface’ and is the graphical layout of an application. This includes all visual elements, transitions, animations and micro-interactions. All of which must be designed.

“At Diviv, we believe in creating exceptional experiences that enrich the live of our users. And our entire team works with passion and diligence to ensure that happens, from the first meeting all the way through to a production release and beyond.”

Images courtesy Katrina Kamprani

Discover more at www.theuncomfortable.com

Bad UX chair
Bad UX fork
Bad UX toothbrush
Bad UX watercan

What is UX bad UX?

  • Unable to complete tasks
  • Page not optimally designed for different screen sizes
  • Not accessible for users with disabilities
  • Too many options that overwhelm users
  • Layout is too condensed and hard to read
  • No clear direction to do anything
  • CTA’s are not clear
  • Things are not where YOU think they should be
  • Video starts playing automatically
  • Ad’s pop up and takes you to another page
  • Terrible search. You can’t find what you’re looking for
  • Page takes too long to load

UX solutions

Let’s take a look at the benefits of good UX design

Downtrend
UX design cuts down development costs
Uptrend
UX design increases your revenue
Motivates
UX design motivates your users
Loyalty
UX design increases customer loyalty
Word of mouth
UX design stimulates word-of-mouth
Resources
UX design keeps you from wasting resources

Measuring UX design

UX KPIs translate the success factors of your project, department or company into numbers, bringing successes and failures to light.

Measure UX
Stakeholder management

KPIs help you communicate your UX issues and the associated strategic goals more successfully to the relevant decision makers in your company.

Measure UX
UX benchmarking

Just like planning a journey, you should first find out exactly where you are located before attempting to navigate to a destination.

Measure UX

What should be measured?

Behavioural UX KPIs
  • Task success rate
  • Time-on-task
  • Search v’s navigation
  • User error rate
  • Engagement
  • Adoption
  • Retention
Attitudinal UX KPIs
  • System Usability Scale (SUS)
  • Net Promoter Score (NPS)
  • Customer Satisfaction (CSAT)
What
gets
measured
gets
managed!

Let’s get started?

We offer a series of workshops and innovation games to help better understand customers, and in doing so solve a variety of problems associated with creating innovative products and services.

Persona
Customer persona workshop

Personas are a tool to characterise your target users to make better product decisions. A workshop is a great way to encourage your stakeholders to think about user needs effectively instead of thinking about solutions first.

User Journey
Empathy User Journey mapping

Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps.

Ethnographic
Ethnographic research

Ethnographic research is a qualitative method where researchers observe and/or interact with a study’s participants in their real-life environment.

Card sorting
Card sorting workshop

Card sorting gives you insight into how people conceptualise, group and label ideas, enabling you to make confident, informed information architecture decisions.

Innovations Games

Creating breakthrough products through collaborative play

Show and tell
Show and tell

Your customers describe the most important artefacts produced by your system to you and other customers.

Start your day
Start your day

Customers collaboratively describe when, how and where they use your product.

Product Tree
Prune your prduct tree

Customers work in small teams to shape the evolution of your products and services.

Me and my shadow
Me and my shadow

Discover hidden needs by carefully observing what customers actually do with your product.

Product Box
Product box

Customers work individually or in small teams to create and sell their ideal product.

Apprentice
The apprentice

Create empathy for the customer experience by doing the job of a customer.

Speedboat
Speed boat

Customers identify their biggest pain points with your products and services.

Buy a feature
Buy a feature

Customers work together to purchase their most desired features.

Twenty Twenty
20/20 vision

Customers negotiate the relative importance of such things as product features, market requirements and product benefits.

Spider web
Spider web

Customers work individually or in small teams to create vivid pictures of how your products and services fit into their world.

Give them a hot tub
Give them a hot tub

Customers provide feedback on the outrageous features to establish what is truely essential.

Remember future
Remember the future

Understand your customers definition of success by seeing how they shape their future.

UX benefits hero
UX Solutions

The benefits of good UX design

UX design cuts down development costs
  • Developers spend 50% of their time fixing issues which could have been avoided.
  • Fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a product that’s already been released.
  • Prototyping allows development teams to estimate with greater accuracy.
  • UX design prevents the adding of unnecessary features that result in failed deadlines and blown budgets.
  • Usability testing ensures users are going to use and be satisfied with your product well before writing code.
  • UX design mitigates risk. By effective prototyping, stakeholders get to see what it looks like, see how it works and users get to evaluate to know if it's going to meet their needs.
UX design increases your revenue

Whether it’s to read an article on your website, signup to a subscription, or purchase an item, there are many design techniques to help befriend users with your content.

Did you know?

  • Research shows that, on average, every $1 invested in UX brings $100 in return. That’s an ROI of a whopping 9,900%.
  • The top companies leading in user experience outperformed the S&P index by 35%.
  • A well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.
  • A major eCommerce company increased sales by $300 million after changing their button text from “register” to “continue”.
  • 23% of customers who had a positive experience told 10 or more people about it.
Understanding Motivation

Three elements have to be present in order for a specific behaviour to occur: motivation, ability, and triggers. For example, if you want to increase the opportunity to see something, the user must be:

  • Motivated: Do they have a need for the item you’re selling? Will it be of value to them?
  • Able: Can they order the item? Can it only be purchased in another country? If so, users won’t be able to purchase.
  • Triggered: Have you triggered them to perform the behaviour? Do you have a “Buy Now” button? Are you reminding them to purchase an item or provide suggestions on other related products?
UX design increases customer loyalty

Great UX design not only attracts new users, but also retains them. Returning users are loyal users. Customer loyalty is won through positive experiences with a web or mobile app. These positive experiences bind users to your product and keep them coming back for more.

UX design stimulates word-of-mouth

Word-of-mouth is the sharing of information about a product or service through personal communications, on social media, and in day-to-day interactions. When people spread the word about your product just because they want to and not because you’ve paid them, then your product is being advertised by word-of-mouth. More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word-of-mouth by:

  • Facilitates social sharing - One example of this recognition is the displaying of links to social media sites targeted at specific audiences.
  • Promotes trust - People tend to believe others who are like them and tend to learn behaviours from their peers. UX solutions such as reviews, star ratings, and “people who bought this item also bought” features build customers’ sense of trust.
UX design keeps you from wasting resources

By investing in better UX design solutions, you’re able to avoid wasting human resources, time, and money. Human resources are all the people involved in creating your product. Unfortunately, when employees aren’t managed well, the result can be financial losses.

Spending time conducting user experience research helps meet the needs of your target audience which goes a long way to increasing customer satisfaction

At the prototyping stage stakeholders not only get to see what it looks like, they get to experience how it works all without writing one line of code. Marketers can also evaluate their content to know if it's going to motivate users to complete tasks. Prototypes are also tested with real users to ensure user problems have been solved which mitigates risk.

By having a good UX design strategy shows Dev teams what it is they’re shooting for. This allows them to estimate more accurately how long and avoids any rework by building something that has already been prototyped and tested.

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Workshops

workshops & innovation games

To setup a consultation to discuss options directly related to your product, please submit an enquiry.

What is a UX workshop and how will it benefit me?

UX workshops are intensive collaborative sessions used to solve problems and enable progress on a particular challenge throughout the design timeline.

Workshops enable participants to come together for a concentrated time of idea generation and hands-on activities that allow them to achieve an actionable goal.

Workshops provide a solution-based approach to solving problems. They are extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved. The result of workshop will establish a clear idea of exactly which problems need solving.

The following questions can be answered through workshops and innovation games:

  • What features do customers want in the next release?
  • How do customers use your product?
  • How do your customers perceive the relationship between your product and other similar products?
  • What is your customers definition of success?
Close

Getting started with UX

Getting started
Basic
  • UX, UI consultant experienced based usability study
  • Website analytics review
Evidence based design
Advanced
  • Conduct stakeholder interviews
  • Website analytics and feedback from user groups
  • UX, UI consultant based usability study.
User centric focus
Premium
  • Stakeholder interviews
  • Analytics research
  • Ethnographic research
  • UX, UI usability study
  • Measure UX KPI’s every 2 months