PINDAN IS A LEADER IN THE AUSTRALIAN PROPERTY AND CONSTRUCTION INDUSTRY
The Diviv Group was entrusted to simplify and streamline the management of Pindan’s numerous campaign websites by migrating their sites from Kentico CMS to WordPress Open-Source Multisite CMS. Through this migration, Pindan can now successfully administer all sites from one centralised dashboard: minimising digital clutter and focusing the efforts of administrators’ company-wide.
During the migration process, Pindan completed a corporate brand refresh providing an opportunity to be integrated throughout the development process. With small UX enhancements, a fresher, cleaner look, Pindan’s content became more engaging, easier to find, and call to action tasks became simpler and more efficient to complete.
Once an in-depth overview of Pindan’s objectives became clear, we identified the areas which would have the greatest cost-benefit to Pindan’s needs. Diviv Group comprehensively defined each challenge and problem in a user-centric manner which would act as a northern star as we navigated Pindan’s digital transformation.
Using WordPress, a trusted, industry-leading open-source CMS, the business will greatly reduce ongoing licensing fees. WordPress offered an intuitive easy to use and already familiar interface and gave greater content entry flexibility and control over the previously ridged CMS implementation. As a result, content editor productivity has been increased providing greater user control, driving opportunity efficiency.
Using WordPress Multisite enables website administrators to save time and optimise administration workflows facilitated by a central dashboard to manage multiple websites. Pindan web Administrators will be able to manage their corporate website and several campaign websites from a single, easy to use interface.
Having a unified, structured navigation system for all users. This will make finding information, completing tasks, and accessing key areas of the website much quicker and easier. We will know we are successful when analysing the quantitative and qualitative data, - feedback from user surveys.
Building a new search widget into every page will enable all users to access site information easily and efficiently. By keeping search and search results together, and including key search terms to prompt users to access strategic business areas of the website, it will help meet business objectives and increase funnel conversions.
By adding a login portal button in the fixed header that activates a slide-in panel will make it easy for staff, subcontractors and investors to login to restricted areas of the website no matter where they've scrolled to on any page. We will know if we are successful after evaluating quantitative and qualitative data and feedback from customer surveys. By comparing the previous website’s login footer location, we will know what the preferred location is.
By emphasising Pindan’s value proposition, level of competence, culture and approach, as well as key differentiators found within Pindan’s capability statement, we will build trust in every website visitor, and work towards exceptional partnerships. We will know if we are successful through increased engagement, adoption, retention and lead generation while Pindan will also see the impact to their bottom line.
By showcasing elements of the new corporate branding, all users of the site will feel an increase in trust, familiarity and consistent messaging. Consistent branding will also help unify disparate business units and solidify a unique brand identity genuine to Pindan. We will know if we are successful by evaluating customer satisfaction through qualitative data.
By designing content to be more engaging, clean and structured for all users we will entice greater read time and promote conversions. By taking a pragmatic approach to grouping related content and applying modern design elements such as beautiful typography, imagery, and white space we will create a fluid web experience that aligns with Pindan’s brand and strategic objectives. The use of heat maps can also show what content is most engaging.
By putting engaging content teasers from key areas of the website on the home page, it will help all users to be introduced to Pindan’s core services, which can be accessed through a single click. We will know this is a successful through, increased engagement, scrolled to position, adoption and retention. The use of heat maps can also show what content most engages users.
Pindan approached Diviv Group with the specific request to move away from their current Kentico CMS product in favour of an open-source platform with greater freedom and flexibility for content editors and administrators. It was paramount that Pindan could continue to deliver their web-based content that existed in Kentico as well as bringing in campaign sites that were part of Pindan’s services under one centralised management platform.
When considering open-source CMS products there is a large range to consider, all with their pros and cons. Pindan had expressed a keen interest in using WordPress based on its friendly interface and experiences staff had working with the platform elsewhere. Diviv Group evaluated the suitability against those features that currently exist on the site and found that all existing features could be implemented within a WordPress multisite platform. As a result, Diviv Group was extremely confident that Pindan would be served well by WordPress now and into the future.
While evaluating WordPress’s capabilities against Pindan’s web portfolio, we highlighted some of the key points that would aid the migration process and be advantageous:
WordPress has a Multisite feature that has been available since version 3 of the platform. This means that many sites can co-exist within the same WordPress installation and be managed through the same administration dashboard.
There is seamless synchronisation, integration and compatibility with popular tools such as Google Analytics.
WordPress has one of the simplest and intuitive interfaces for content editing on the market today. They are the leaders in this space allowing both technical and non-technical users alike to easily administer the site.
WordPress features strong SEO capabilities; some say it’s even SEO friendly as the code it generates follows the accepted SEO best practices. Plus, there are many easily found and powerful SEO plugin that will further enhance an organisations content’s findability.
WordPress has a massive community of developers and as a by-product, there are thousands of plugins available to further extend the capabilities of the CMS product.
Our process begins by determining what it is we’re shooting for and evaluating where your digital product is currently at. We begin by conducting stakeholder interviews and asking a series of questions to learn more about your business. We then hope to leverage off existing research using website analytics and feedback from various working groups.
After studying the data metrics we can begin to validate claims made from stakeholders to gain an empathetic understanding how the site is used. We can then determine what problems to solve that will have the greatest impact.
No facilitated workshops were used for this solution.
We the define each problem as a problem statement with a human-centric focus.
We believe by [building this feature][for these personas] will achieve [this benefit]. We will know we are successful when this [business outcome] has been achieved.
By now we are starting to understand users and their needs. The Diviv team will come together to think outside the box and create solutions, keeping both technical limitations and design in mind. We also invite key stakeholders to contribute to the solution by inviting them to an online Miro workshop using screenshots and ideas from other websites to help build wireframes.
We will then create static designs mockups followed by interactive prototypes which provide a fast, cost effective method to showcase UX, UI improvements that will look and behave like the finished product.
Designs are then tested with real users to simulate each experience to know if each problem has been solved. We then hand over to the development team to begin the coding process. A short interactive video presentation to showcase UX and UI improvements is then created. This makes obtaining sign off from Exec much easier being a visual experience knowing what the final solution will be.
Diviv Group proposed a comprehensive solution to meet all of Pindan’s challenges and requirements using the WordPress CMS. All pages will use as much of the default functionality already delivered by WordPress. This is further enhanced with Diviv’s custom developed widgets and complemented by using some tried, tested and trusted plugin from WordPress’s vast plugin library.
The high level implementation can be summarised in the following steps:
The method by which you combine multiple sites into one single WordPress database but manage them individually as if they were one site.
Administrator manages multiple separate WordPress sites each having their own separate database.
The method by which you combine multiple sites into separate folders within the main site sharing a single content database.
Knowing what we are shooting for, by having a metric for success, is an important aspect of any project. To set the compass and head off in a direction determines our strategy, timeline and process.
To know we’ve had a positive impact on our client’s business objectives through measured performance indicators is extremely important to us. However, once a project is launched, we don’t just simply wipe our hands and send you on your way. The game has just started. With technology changing at a rapid pace, we believe in being agile, continuously improving and refining a digital solution to ensure the likelihood of business objectives being met.
To help us know if we are doing a good job, we continue to gather qualitative and quantitative data to identify further enhancements to the frontend and backend of the digital solution. We can then make the necessary tweaks to ensure business goals are being achieved.
We use the following metrics to know how we’re tracking, measure success, and plan our ongoing strategy