Website CMS migration

Pindan website migration


The Diviv Group was entrusted to simplify and streamline the management of Pindan’s numerous campaign websites by migrating their sites from Kentico CMS to WordPress Open-Source Multisite CMS. Through this migration, Pindan can now successfully administer all sites from one centralised dashboard: minimising digital clutter and focusing the efforts of administrators’ company-wide.

During the migration process, Pindan completed a corporate brand refresh providing an opportunity to be integrated throughout the development process. With small UX enhancements, a fresher, cleaner look, Pindan’s content became more engaging, easier to find, and call to action tasks became simpler and more efficient to complete.

Discover what else Pindan is up to by visiting their website:
Kentico LogoWordpress Logo


Pindan approached Diviv Group with the specific request to move away from their current Kentico CMS product in favour of an open-source platform with greater freedom and flexibility for content editors and administrators. It was paramount that Pindan could continue to deliver their web-based content that existed in Kentico as well as bringing in campaign sites that were part of Pindan’s services under one centralised management platform.

When considering open-source CMS products there is a large range to consider, all with their pros and cons. Pindan had expressed a keen interest in using WordPress based on its friendly interface and experiences staff had working with the platform elsewhere. Diviv Group evaluated the suitability against those features that currently exist on the site and found that all existing features could be implemented within a WordPress multisite platform. As a result, Diviv Group was extremely confident that Pindan would be served well by WordPress now and into the future.

How we solve your technical problem

Diviv Group proposed a comprehensive solution to meet all of Pindan’s challenges and requirements using the WordPress CMS. All pages will use as much of the default functionality already delivered by WordPress. This is further enhanced with Diviv’s  custom developed widgets and complemented by using some tried, tested and trusted  plugin from WordPress’s vast plugin library.

The high level implementation can be summarised in the following steps:

  • Existing web site review from a content and feature perspective, both UX/UI and technical
  • UX/UI Evaluation to go through findings and confirm requirements
  • Technical workshop to ensure that the right solution is being implemented and understood by all team members
  • Gather existing brand artefacts (stylesheets and imagery that are not content driven)
  • WordPress installation and configuration
  • Custom widget development
  • Plugin selection and/or development
  • Content migration and entry
  • Production deployment
  • Training and support
Option 01
Option 1
WordPress MultiSite

The method by which you combine multiple sites into one single WordPress database but manage them individually as if they were one site.

Option 02
Option 2
Umbrella Management

Administrator manages multiple separate WordPress sites each having their own separate database.

Option 03
Option 3
WordPress Subsites

The method by which you combine multiple sites into separate folders within the main site sharing a single content database.



Knowing what we are shooting for, by having a metric for success, is an important aspect of any project. To set the compass and head off in a direction determines our strategy, timeline and process.

To know we’ve had a positive impact on our client’s business objectives through measured performance indicators is extremely important to us. However, once a project is launched, we don’t just simply wipe our hands and send you on your way. The game has just started. With technology changing at a rapid pace, we believe in being agile, continuously improving and refining a digital solution to ensure the likelihood of business objectives being met.

To help us know if we are doing a good job, we continue to gather qualitative and quantitative data to identify further enhancements to the frontend and backend of the digital solution. We can then make the necessary tweaks to ensure business goals are being achieved.


We use the following metrics to know how we’re tracking, measure success, and plan our ongoing strategy

First click
First click tests
On time
Deliver on Time
Time on task
Time on task
heat maps
Heat maps
click event
Click events
Task success
Task success
Net Promoter Score
System Usability Scale
Customer Satisfaction